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Guy Masterson 2015 (Image credit: Brigitta Scholz-Mastroianni))Guy Masterson is an Olivier Award winning producer, actor, director and writer.

Either independently or in association with other producers, he has presented over 150 theatre shows at the Edinburgh Fringe Festival over 25 consecutive seasons, becoming its most highly awarded & nomintated independent producer - accumulating 8 Scotsman Fringe Firsts, 3 Herald Angels, 4 Stage Best Awards and a further 25 nominations - plus several other lesser accolades.EIn 2003, his 10th Fringe, he received its most prestigious honour - The Jack Tinker Memorial Spirit of the Fringe Award.r

As a director, he is responsible for several of the Fringe's biggest ever hits including '12 Angry Men' (2003). He originated 'One Flew Over The Cuckoo's Nest' with Christian Slater & Mackenzie Crook) in 2004 and 'The Odd Couple' (starring Bill Bailey and Alan Davies) in 2005. His production of 'Morecambe' in 2009 went on to the West End and won The Olivier Award for Best Entertainment in 2010. His 2019 production - 'The Shark Is Broken' was due to transfer to London's West End in May 2020 but was postponed due to Covid-19.

Many of the solo plays he has presented there have had very long lives. Of the top ten most highly performed solo plays of the past 20 years five have originated through his company - 'Under Milk Wood' (1994), 'Animal Farm' (1995), 'Shylock' (1998), 'Berkoff's Women' & 'Adolf' (1999)

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For several years, I was terrified of producing a play at the Edinburgh Fringe, having heard so many horror stories of actors who had lost a fortune there. Eventually, in 1994, I finally took the plunge and survived! I've now done 26 consecutive seasons there. (2020 was cancelled due to Covid-19).

I have made money and lost money producing in Edinburgh. There are no guarantees. But there are many pitfalls that can be avoided to reduce your chances of losing money unnessesarily and to maximise your chances of making the best of it.

The most important thing is to understand what Edinburgh is, what it can be and what you want out of it.

Having made every mistake possible and having survived to tell the tale, I can pass on advice on every aspect of it from every perspective: As a Producer, Performer, Writer, Director, Presenter, Journalist and Critic.

I can advise on what shows can work and what may not...
What venues to consider and where not.
On Budgeting, Marketing, Publicity, Media, Prepraration, Copywriting, Artwork and Accommodation.

1) Choosing Your Show: How to choose the show/s you want to put on in Edinburgh and being sure of your reasons.

2) Selection of Venue: A Guide to what venue to pick and where to avoid.

3) Budgeting & Contracting: Provision of an extensive practical budget for your production and how to avoid wasting money. Where are the hidden costs? Ensuring that you have watertight contracts and agreements for all aspects of your production.

4) Copywriting and Artwork: Advice on development of marketing materials. Use of powerful images and selling messages. How to get the press interested and the effective use of social-media to get the message out.

5) Publicity & PR: An analysis of the use and effectiveness of engaging PR companies or to 'go it alone'.client's natural body language. Is it aiding or hindering the message? Techniques for eliminating distracting ticks, hand and body movements, for maximising eye contact and incorporation of gesture only when appropriate and for maximum ef

6) Managing Expectations: Dealing with and combating low advance ticket sales.

7) Production & Delivery: Advice about actually delivering and mounting your show - rehearsals, personnel requirements, venue liaison, technical, transportation logistics, accommodation and the practical day to day running of the show at the Fringe.

8) Day to Day Survival: Advice as to the day to day running of your production and how to ensure you don't run out of energy, enthusiasm or money while in Edinburgh - the loss of any element can end up costing you thousands.

9) Reconciliation: Avoiding the post festival blues and shocks... Knowing what to expect. Understanding your ticket sales and deductions. Fulfilling your financial obligations.

TERMS: Please email Guy Masterson for rates or call 07979 757490

  • Venue for consultation - as required. (All travel expenses will be billed at cost plus VAT where applicable.)
  • Consultations are billed by the hour. (Minimum session of 2 hour).
  • Cancellations are fully billable or may be rearranged at 1.5 x the contracted rate.